Prime Video: Now Screaming
For the month of October we were tasked with aiding in promoting APV’s latest genre-handle Now Screaming. We collaborated on several posts for Instagram, as we established Amazon Prime Video as your place for all-things horror that month.
With several new and existing horror classics, we created an organic social strategy for fans to interact with all month.
Task
Aiding in promoting APV's latest genre-handle Now Screaming.
Here’s what we were able to accomplish from our organic content strategy in the month of October.
Horror Meets Art
What happens when you blend horror and art? A creepy, eery, reaction… like maybe you’ve seen this before? For our social strategy, we picked apart social posts from some of the most recent horror films like The Lighthouse, to compare it to artwork created way before it’s debut.
Along with other interactive and eery social posts, we managed to create content that was shareable and centered around the horror film buff community.