Apps Campaign June 25, 2021

Apple TV: Servant

We’ve created a unique visual system and strategy across the wide existing spectrum of visible mobile applications and found yourself in a wide, straggling with wainscots.



Social Promotion for Apple TV+: Servant

  • Strategy

    Social Strategy: Campaign

  • Design


  • Client

    Apple TV+

Instagram Live: M. Night Shyamalan

We wanted to give super-fans a chance to ask the Oscar nominated horror director questions about his latest Apple TV series, Servant. With the help of fans on The Film Zone, we had fans send in their questions ahead of time to be answered during the live.

With in the first five minutes, we had over 7,000 people tune in to watch the live. The plan was the final treat to a unique interactive promotion for the series. We had M. Night Shyamalan, Ishy Night Shyamala, and Selena, give fans a tour of their homebase in Philadelphia. We showed fans their studio and post-production house, where the groundwork for Servant happens.

Attendees in the first five minutes
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Social Posts + More

We wanted to give film buffs a unique look at what it it takes to create a super-natural show. We opted for a not-so-typical social approach, a mini master-class in filmmaking.


– Filmmaking Tips 

– Color Grading

– Sound Design

Were the core structure and strategy behind the posts on social. Things like breaking the fourth wall, low-angle shots, and other cinematic techniques drove the organic impressions for a week to over 2M on Instagram alone

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